18 terms that come up when evaluating an AI marketing platform. Each one is defined generically first — the definition holds whichever vendor you pick — with a note on how it works here underneath.
Also called: agent-based marketing
Marketing carried out by AI agents that can take actions in a system, not just generate text. An agentic platform builds the audience segment, drafts the campaign and queues the sequence; a generative one writes copy you then paste somewhere.
In Marketing Titan: Marketing Titan dispatches specialist agents that operate its own 45 modules.
Also called: AI search optimisation
The practice of structuring content so AI answer engines cite it. Where SEO optimises for a ranked list of links, GEO optimises for inclusion in a generated answer. Published research associates quotations, statistics and citations with materially higher inclusion rates, and content refreshed within 30 days with roughly 3.2x more citations.
In Marketing Titan: The GEO Manager agent scores your content and checks whether engines actually cite you.
Also called: unified customer record, single record
An architecture where a contact exists exactly once and every function reads and writes that same row, rather than each tool keeping its own copy synchronised on a schedule. It removes field mapping, sync lag and drift as a category of problem.
In Marketing Titan: All seven sections read and write the same record.
Also called: AI sales development representative
Software that performs sales development work autonomously: enrolling prospects into sequences, sending and replying to outreach, and booking meetings, with a human approving rather than executing each step.
In Marketing Titan: The SDR Outreach agent handles enrolment, sequencing and campaign status.
Also called: human-in-the-loop gate
A control that requires a person to approve an AI-generated action before it takes effect. The gate is what separates an agent that drafts from an agent that sends, and it is the main answer to "what stops the AI doing something expensive".
In Marketing Titan: Every outbound action is gated by default; autonomy is raised per agent and per action.
Also called: AI credit, usage credit
A unit of metered AI work. Drafting a short post costs a little; generating an image or launching a campaign costs more. Credits let a platform charge for the work performed rather than for the number of people logged in.
In Marketing Titan: Plans differ on credits and contacts, never on which modules you can open.
Also called: MTA
Assigning credit for a conversion across every interaction that contributed, rather than only the first or last. It is difficult in an assembled stack because each tool sees a fragment of the journey and the pieces are joined after the fact.
In Marketing Titan: Attribution runs across every channel because every channel is already in one system.
Also called: multi-tenant isolation
A multi-tenancy design where each customer organisation gets its own database schema, so separation is enforced by the database rather than by an organisation-ID filter in application code. A missing filter cannot leak another tenant’s data because the tables are not visible at all.
In Marketing Titan: Each organisation, and for agencies each client, is its own PostgreSQL schema.
Also called: per-user pricing
Charging by the number of people with access. It correlates with a customer’s headcount rather than with their usage or the vendor’s cost, which is why teams end up rationing licences and sharing logins as they grow.
In Marketing Titan: Every plan includes unlimited users; the meter is on agent work.
Also called: consumption pricing, hybrid pricing
Charging by what is consumed, usually as a flat platform fee plus a metered dimension. Analysts expect a majority of businesses to prefer it over per-seat billing, and hybrid models have become the most common SaaS structure.
In Marketing Titan: A flat plan fee plus metered agent work and contact volume.
Also called: MAP, marketing automation platform
Software that executes repeatable marketing on triggers and schedules: nurture sequences, lead scoring, campaign orchestration. Traditionally the category stops at handing a qualified lead to sales.
In Marketing Titan: Marketing is one of seven sections, and Revenue continues past the handoff.
Also called: predictive scoring
Ranking prospects by likelihood to convert, using behaviour and firmographic signals. Its accuracy depends entirely on how much of the customer history the scoring system can actually see.
In Marketing Titan: Scoring sits in the Sales section and reads the same record as everything else.
Also called: tone of voice, brand context
A recorded definition of how an organisation sounds, held as structured context rather than a style guide nobody opens. In an AI platform it is the input that stops every generated asset sounding like a different company.
In Marketing Titan: Set once in Brand; every agent inherits it without being told.
Also called: activity log
An immutable record of who did what, when, and what changed. For AI systems it must also capture what was planned, which agent executed it, and which human approved — otherwise an autonomous action has no accountable owner.
In Marketing Titan: Every request, plan, execution and approval is recorded and exportable.
Also called: emergency stop
A single control that halts all automated activity immediately, without uninstalling or reconfiguring anything. The relevant question for any AI vendor is how fast you can stop it, not only what it can do.
In Marketing Titan: One control stops every agent across the organisation.
Also called: regional data storage
A commitment about the geographic region where customer data is physically stored and processed, usually to satisfy a regulatory or procurement requirement. It is a contractual guarantee, not a preference setting.
In Marketing Titan: Not offered as a contractual commitment today — see the security page.
Also called: dual running
Operating an old and a new system simultaneously during a migration so results can be reconciled before committing. It is the step that makes a migration reversible, and the one most often skipped.
In Marketing Titan: Both systems stay live until you choose the cutover date.
Also called: stack tax
The ongoing cost of keeping separate tools agreeing with each other: licence fees for connectors, engineering time on field mapping, and the reporting that gets rebuilt whenever a vendor changes a schema. It rarely appears as a line item, which is why it is usually underestimated.
In Marketing Titan: Nothing inside the platform depends on a sync completing.
Free plan, every module, unlimited users, no card required.
