We do not ship industry editions, and we would be suspicious of anyone who does — it usually means features withheld from everyone else. Every customer gets all 45 modules. What changes is which ones matter first, and how the brand context is set up.
A home-services firm turns on AI calling in week one and worries about attribution later. A SaaS company does the reverse. Below is where each usually begins — not a list of locked features.
Consultancies, law, accounting, architecture
Long sales cycles where the same partner is both the marketer and the closer. The value is that outreach keeps running while billable work happens.
Trades, installers, franchises, multi-location
Speed to lead decides the job. Local presence and fast response matter more than brand campaigns.
Product-led and sales-led software
Marketing, product signals and pipeline usually live in different systems, which is exactly the split this platform removes.
DTC, marketplaces, omnichannel
Orders and campaign spend belong on the same timeline, which normally requires an export and a spreadsheet.
Brokerages, property management, developments
A high-value, low-frequency purchase where nurture length is measured in years and agents own their own lists.
Advisory, insurance, lending
Approval gates matter more here than anywhere. Nothing generated should reach a client unreviewed.
B2B distribution, equipment, components
Long quote-to-cash cycles with a dealer or distributor layer in the middle.
Institutions, course providers, associations
Enrolment cycles are seasonal and the same contact recurs across years and programmes.
“An industry edition is usually just the standard product with the other features taken away and a different price on it.”
Why we do not ship vertical editions
No, deliberately. Every customer gets all 45 modules and all 21 primary specialist agents. An industry edition is usually the standard product with features removed. What differs by industry is which modules matter first and how brand context is configured.
The pattern matters more than the vertical: teams running six or more tools, with a small team covering a large surface area, growing headcount, and campaign spend sitting in a different system from collected revenue.
Approval gates, role-based access and a full audit trail are on every plan. But we do not hold SOC 2 or ISO 27001 yet and do not offer contractual data residency, so if your regulator requires those, we are not the right platform this year.
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